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Click It Local, Brighton’s New Virtual High Street Service

Brighton has a new online high-street delivery service that is already up and running. Click It Local would enable consumers to purchase online from local independent retailers and have their items delivered to their doorstep.

The company’s strategy is built to allow independent stores to join the likes of Amazon based on comfort and preference. Click It Local was introduced this week in a campaign to save the local high street as well as help sustain the Brighton economy.

The virtual delivery service has local retailers signing up, almost twenty Brighton businesses and independent shops, and counting.

Included are the Bison Beer, The Great British Charcuterie, Hi Cacti store, Old Tree Brewery, and She Said Boutique, among others.

The Click It Local app will complete next month, but shoppers can start buying through their dedicated website right now. The service is currently operating all across Brighton.

Click It Local developer Steven Koch said the venture will connect customers and local shops in Brighton with the aid of Zedify’s bike delivery service.

“The past several years have been a tough time for small retailers, with many fighting to continue to exist due to pressure from larger internet retailers.

“With the additional, unexpected challenge of Covid-19, many independent stores in Brighton have been hit hard.

“I enjoy buying locally, so I needed to find a way to support the local high street virtually in one central place, and also help small stores deliver the same ease and efficiency that today’s online customers expect.”

Steven stated that he intends to see local shops “compete with the likes of Amazon on ease and availability.”

Steven operates a London-based online advertising agency, based in London, so he knows how the eCommerce trading software works.

The virtual service already has proven to be successful since its introduction in Cambridge earlier this month and it will be expanded to London and Edinburgh sometime this summer.

The cost of the platform’s service is a flat rate of £3 if you purchase from one retailer, but then you can still order from various retailers on the site. In every extra retailer, £1 is added to the cost of the delivery.

Steven is asking local retailers to sign up and for the Brighton general public to support their local shops.

“With Click It Local, people are beginning to appreciate their local high street and it’s fantastic to be able to reinvent the uniqueness of Brighton through the virtual high street. Our mission is to ensure that we will continue to shop locally, promote independent shops, and cater to the local community.”

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