It has become impossible to ignore videos in today’s digital world as any marketing strategy that averts video marketing is fated to failure. Video content has become the first choice for companies globally; they know it’s true value and how it can help boost sales and brand awareness.
If your company is still not using video marketing, you may not be able to reap its benefits. As per statistics, 63% of businesses have started using video content marketing as compared to other forms of content marketing. This clearly states how effectively video marketing drives attention and increases customer engagement.
What is Video Marketing?
It is one of the best methods of doing business as it captures attention and helps leave a good impression on high-value prospects. So, if you do not know how to make a video viral, you need to boost your morale as video marketing is easy and for everyone, not just the youth.
With the help of video marketing, you will be able to target more customers and surge sales by reaching a wider audience. It is an excellent method to share your message across millions of users worldwide through the internet. All you need is a good online video editor that can make the entire task seamless for you.
Reasons to use video marketing to drive sales in 2022
The time of TV and radio advertising has been superseded by digital marketing. Digital marketing is the talk of the town as it helps send your message or business ads across millions of people within no time with the help of the internet.
When we talk about the internet and digital marketing, the only thing that comes to mind is video advertising, as it is the future of marketing. So, let us know about the reasons how video marketing helps boost sales:
Undoubtedly, video drives more conversions as adding videos about your product or service on your website can help climb your sales. You may be amazed to know that just uploading a product video on your landing page can help increase organic traffic by 62%.
Videos provide a more comprehensive description of your product, which persuades the customer to take a step further. The more the customers get engaged, the more likely they are to retain the message. You need to ensure that the video you create is featured with high-quality and should hook the viewers, especially the first few seconds.
People see videos to know about your product
A lot of business owners think that if people like videos, they can be used to benefit their business. The truth is that videos play a huge role in the purchase decision process, as people say that they prefer watching videos to learn or understand the product better as compared to reading about it.
No one likes reading user manuals these days; instead, they prefer seeing tutorials and how to use videos as it makes the understanding better, plus they can follow the steps easily. As per experts, educational videos help increase the interest in the product among customers. Thus, you can create a wonderful video with an online video editor as it would help drive more traffic and generate more sales in the long run.
Video builds trust
The reason why it builds trust is that people develop an emotional connection while watching videos instead of reading emails or cold calls. Building your target audience’s trust is the basis of any good brand, and truly nowadays, there is no better way to win your customers’ trust than showcasing high-quality videos.
Building trust is not an easy task, particularly for beginners; therefore, while creating a video, you need to ensure that content is enriched in aiming towards what the customer will gain from your product. After that, use video content for effective storytelling as they are more intimate and connect with the audience more quickly than any other mode.
If people connect emotionally to your video or ad, they are more likely to trust your brand. With the help of videos, you can easily influence customers to buy your products/services and create a long-term relationship with them. But, always ensure you use a good online video editor as the video quality plays a crucial role. If the video is of good quality, people would either skip it or not take much interest to watch it.
Video can improve SEO
If you ask any expert ecommerce consultancy, they will conform that good quality video content increases customer engagement and drives traffic to your website. This is important as click-through rates and traffic help enhance your ranking on Google. Videos help SEO as well as it is responsive across various devices. But, remember to create good quality videos because, as per reports, 4 out of 5 users will leave your website if the video stalls while loading.
But there are a few things that you need to keep in mind if you want to improve SEO through videos:
- Keep videos short & crisp- It’s been seen that videos of less than 2 minutes get more engagement. Thus, keep your point across quickly and effectively. You can also create a video for up to 4 minutes, but anything longer might curtail the viewership.
- Transcribe your video script- Transcribing text from sound in your video increases the chances of your site getting featured in a wide variety of internet searches.
- Optimize videos- You can do this by putting appropriate titles, meta tags, descriptions, and subtext as it helps your site rank better.
- Create high-quality thumbnails- Create alluring thumbnails as it can aid in getting the attention of searchers, which would, in turn, raise your click-through rate.
People love watching videos
It is needless to say that people love watching videos and invest their time in them. It is paramount for businesses to create intriguing videos as it helps motivate people to watch the video till the end and increases its possibility of influencing prospects.
These were the reasons why video marketing has become vital. It not only gives more exposure to your brand but also an opportunity to create a brand presence across various platforms. Thus, videos are an excellent method of growing your business or e-commerce store.