Recently, when it comes to business communication, it has all been virtual. People believe that this is the future and even when it comes to events, companies are choosing to move forward with the virtual format. But does this mean that in-person events will not make a comeback?
Well, there is no doubt that virtual communication is huge right now. But, in-person events are still necessary for businesses if they want to achieve success. Let’s take just a few reasons why this is true.
Zoom Fatigue Exists
Have you ever heard of the phrase ‘zoom fatigue’? Well, this is becoming a real problem, and you are bound to hear more about it as virtual meetings and events take place. Essentially, it means that you feel burnout and disconnected because of Zoom and how you are interacting over video. After all, you have to be more animated when you are communicating, showing that you are interested, as well as listening more to others. The whole thing can be exhausting, as well as not really improving work meetings and events. What’s more, it can be tiring to deal with internet issues and disconnect from colleagues. So, the whole thing can be a recipe for disaster when it comes to communication.
Trust is Easier in Person
If you want to make partnerships and deal with your business, this is something that is better to be done face to face. You just cannot beat this form of communication and how you are able to feed off body language and the energy of another person. In fact, business owners still swear that in-person events are the only way to really network and gain trust with another person. Yes, the pandemic meant that it was difficult to meet with people in a safe space. But, this is now not the case.
Some find it easier to build trust with clients and other business owners in person, despite an effective team of producers and your own efforts. Networking is very important, and it can lead to very important deals for your business. You can always use an event staffing agency in order to throw the perfect event that is going to make a good impression for your company. After all, the event is an opportunity to impress.
Display Who You Are
Let’s not forget that in-person events are an opportunity to show who your business is. As we have touched upon, this is a chance to impress. You can host an amazing event and really make an impact on professionals and clients that do not know much about you. This is something that is difficult to do online. But, with an in-person event, you can have a theme, entertainment and speakers, as well as have staff to take care of your guests.
What’s more, a lot of business owners find it easier to arrange an in-person event. They do not know where to start when it comes to making something like this virtual. You cannot speak one-to-one with guests, and there is always the risk of something going wrong with the connection. This would be a disaster for the whole virtual event. So, going back to basics with networking in person is the way that businesses still like to do things.
Consider Hybrid Events Too
Perhaps you are on the fence when it comes to hosting an event. Namely, you cannot make up your mind whether you want to go for a virtual event or an in-person event. Indeed, they can both have their advantages. Well, something that you can consider is a hybrid event. This means having elements of the event available online for those that are not able to attend. Then, you can have an in-person portion of the event so that you can capitalise on networking and reap all of the benefits of meeting with people in a business setting.
Sometimes, it can be trial and error when it comes to business events. So, do not be afraid to explore the options and see what is going to work best for you. After all, you want to make connections and transactions during the events.